I always hate it at CLEs when people say things like, “There’s no good writing. Only good editing.” Sure, a first draft is just that, and that you can’t compare your first cut at a brief with another writer’s finished product. 10-4. But how are you supposed to get from that first draft to the finished product? Like, mechanically, what are you supposed to do? In GTD parlance, what is the next physical, visible action?
For years, I didn’t know. So I would just print out my brief and read it, and edit, over and over again. How would I know that I was done? Either I would run out of time, or I would get to the point that I was reversing changes from an earlier iteration.
This was a deeply stupid approach. And it took forever.
I’ve gotten a little better at this over the years. Here’s how:
Continue Reading I Am a Lousy Editor and So Can You!
